One Direction

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Social Media

Mammoth tailored a campaign towards the band’s most adamant super fans, lovingly known as “Directioners”, in a way that felt not just for them, but by them.  We spoke to Directioners in their own language and engaged them in a way that felt fun, fresh and interactive.

A truly global campaign, “1D: This is Us” trended over 100 times in over 50 countries worldwide.  Mammoth worked round-the-clock to post content relevant to international users and international time zones.

  • Social Media

  • Social Media

  • Social Media

  • Social Media

  • Social Media

  • Social Media

  • Social Media

  • Social Media