IFC films came to Mammoth to help them promote their extraordinary film “Boyhood", with a strategic digital media plan and creative development. We crafted a progressive media plan that supported the initial regional select market release of the film and then transitioned the campaign into a national rollout. Re-targeted paid media search and social placements maximized trailer views and overall brand awareness for the film.
Building upon the beautifully shot key art, Mammoth’s creative team developed a complete suite of digital media assets that ran across desktop web, video platforms, mobile and tablet. Tactical placements included embedded video trailers and social linking which drove interactive fan engagement and encouraged sharing across social platforms.