Mr. Holmes

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Multi-Platform Campaign 

Mammoth spearheaded the social creative and social management for the mysterious and elegant film “Mr. Holmes.” We celebrated Ian McKellen’s starring role as Sherlock Holmes by featuring him prominently throughout the campaign, while also looking back on his legendary career with "Throwback Thursday" images, profiling his extensive body of work. Mammoth Live-Tweeted the MOMA premiere with support from Mr. Mckellen and Miramax's / Roadside Attractions’ social profiles.