In the last election, the Obama administration used social media to great success and like no presidential campaign had before. And throughout its administration, it has continued to use social media to communicate well with constituents.
However despite this high level of social media adoption, the president had not, until now, joined Foursquare. But as of yesterday, the president will alert a quickly amassed 21922 followers where he is via ‘tips.’ In addition to subscribing to the president’s ‘tips,’ users can check in at presidential events, such as speeches or town hall meetings. Seems smart to me.
That said, I wonder if the president is feeling some chagrin. He is neither mayor of The White House, nor The Oval Office. Does this bring up succession issues?
For the record Chris C of Boulder, CO (?!) is mayor of The Oval Office with only 40 check-ins. Point of Order: Mr. President, you need to get on that.