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	<title>Mammoth Advertising &#187; Musings</title>
	<link>http://mammothnyc.com</link>
	<description>Musings</description>
	<lastBuildDate>Sat, 18 Feb 2012 00:19:12 +0000</lastBuildDate>
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		<title>The Vow &amp; Mammoth Harness Social Media To Hit #1</title>
		<description><![CDATA[Sony Pictures’ The Vow lead the box office this past weekend with a $41.2 million opening. Two days later, it took in another $11.6 million on Valentine’s Day. The Los Angeles Times [link] has attributed much of the film’s marketing success to a highly effective social media campaign. Sony Pictures tapped Mammoth to copywrite social [...]]]></description>
		<link>http://mammothnyc.com/musings/the-vow-mammoth-harness-social-media-to-hit-1/</link>
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		<title>Foursquare and Seven Years Ago</title>
		<description><![CDATA[In the last election, the Obama administration used social media to great success and like no presidential campaign had before. And throughout its administration, it has continued to use social media to communicate well with constituents. However despite this high level of social media adoption, the president had not, until now, joined Foursquare. But as of yesterday, [...]]]></description>
		<link>http://mammothnyc.com/musings/foursquare-and-seven-years-ago/</link>
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		<title>Google Launches Social, Image Advertising in Gmail</title>
		<description><![CDATA[Here at Mammoth we do a lot with Facebook ads. Those unassuming, highly-targeted little buggers are a central part of any social media strategy. And yesterday, according to my Gmail, Google has followed in their revenue-rich footsteps. Next to an email from my cousin appeared this ad, where Gmail&#8217;s text ads used to be alone. [...]]]></description>
		<link>http://mammothnyc.com/musings/google-launches-social-image-advertising-in-gmail/</link>
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		<title>Google+</title>
		<description><![CDATA[I received a Google+ invite on June 29th 2011, aka Launch Day, or the day on which Google rather brilliantly used restricted supply to drive the release of their much buzzed about social media platform. Not only does the platform organize all social communications easily within Google, but it also builds a comprehensive personal and [...]]]></description>
		<link>http://mammothnyc.com/musings/google/</link>
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		<title>Mammoth’s Favorite Projects of ’10 (Part 1)</title>
		<description><![CDATA[2010 was a great year for Mammoth. We’re so fortunate to have had the opportunity to work on so many great films, TV shows and books! Looking back, we can honestly say we’re very proud of the work we did across every one of our verticals, including print, web creative, banners, digital PR and social [...]]]></description>
		<link>http://mammothnyc.com/musings/mammoths-favorite-projects-of-10-part-1/</link>
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		<title>Facebook Promotions Are Back</title>
		<description><![CDATA[In recent days, Facebook sales reps have been contacting media buyers about impending updates to Facebook&#8217;s promotional guidelines. Previous to the announcement, marketers had to obtain Facebook&#8217;s express written approval to use any part of the social platform in contests &#38; sweepstakes. As a condition for approval, Facebook also required a minimum media spend to [...]]]></description>
		<link>http://mammothnyc.com/musings/facebook-promotions-are-back/</link>
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		<title>Burning Rubber with History on &#8220;Top Gear&#8221;</title>
		<description><![CDATA[This Sunday at 9PM, The History Channel will premiere the American version of the popular BBC series “Top Gear.” Mammoth jumped into the driver&#8217;s seat and set the tone for many of the key aspects of the show’s large-scale promotion including a trailer wrap, the branding of a fleet of exotic cars, the design of [...]]]></description>
		<link>http://mammothnyc.com/musings/burning-rubber-with-history-on-top-gear/</link>
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		<title>EAT PRAY LOVE: CUSTOM TAB</title>
		<description><![CDATA[In the Columbia/Sony Pictures Home film Eat Pray Love, Julia Roberts&#8217; character Liz Gilbert embarks on a globe-trotting journey of self-discovery. While in Rome, a local acquaintance tells Liz that every person has one word that embodies their personal philosophy.  After careful consideration, Liz selects the Sanskrit word antevasin, which translates to &#8220;one who lives [...]]]></description>
		<link>http://mammothnyc.com/musings/eat-pray-love-custom-tab/</link>
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		<title>SPAM, SPAM, SPAM, SPAM</title>
		<description><![CDATA[As Facebook page administrators may have noticed, Facebook has installed a new spam auto-protection on fan page walls. When a fan posts a message on a page’s wall that includes an external link, Facebook automatically filters it into the wall&#8217;s spam tab. This new tab is only visible to admins. The purpose of the tab [...]]]></description>
		<link>http://mammothnyc.com/musings/spam-spam-spam-spam/</link>
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		<title>PRINT CAMPAIGN FOR NAT GEO’S ‘GREAT MIGRATIONS’</title>
		<description><![CDATA[To say that Mammoth was honored to be brought on board to craft the look and tone for National Geographic Channel's tent pole campaign of the year, if not their biggest global marketing effort ever, would be a massive understatement. ]]></description>
		<link>http://mammothnyc.com/musings/print-campaign-for-nat-geo%e2%80%99s-%e2%80%98great-migrations%e2%80%99/</link>
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