Southpaw

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Multi-Platform Campaign 

Mammoth stepped into the ring with longtime client, The Weinstein Company, to develop a rich online campaign for its highly regarded drama, 'Southpaw'. The campaign featured animated GIFs, quote cards, custom videos and an immersive video-based website. The site, built in Tumblr, features responsive video backgrounds as well as a live stream that pulls content from across the social ecosystem.