Billboard Music Awards

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Multi-Platform Campaign 

On our second year collaborating with ABC for the Billboard Music Awards, Mammoth created a star-studded banner and rich media campaign to promote this always-exciting event. Showcasing some of the music industry’s most notable talent, the units ranged from rich media and static banners, to skins, Spotify graphics, and an Instagram image carousel. In turn, the 2016 BBMAs airing dominated the night’s ratings!